Orig. Gazette du Bon Ton A E Marty pochoir Poiret plate
- Source: eBay
Le Gazette du Bon Ton:
From 1912 to 1925 the Gazette du Bon Ton set the tone for sophisticated French style and taste for the art deco era. As a periodical, it was designed to be both expensive and exclusive. It appeared about ten times a year and appealed to the urban, well-bred leisure class of the jazz age. As a publication, the pages and prints were loose (not bound) and were enclosed within a stiff cover. The articles concerned entertainment with emphasis, on travel, theater, sports, restaurants and haute-couture fashion.The Gazette attracted may of the leading artists of the period including George Barbier, George Lepape, Raoul Dufy, Thayht, A.E. Marty, Charles Martin, Drian, Pierre Brissaud and others. The celebrated artists were also known in other areas of the art world as painters, illustrators, poster artists, fashion and costume designers, etc. The latest fashionable creations were displayed from the top Paris fashion houses - Lanvin, Worth, Paquin and Poiret. Illustrations in the Gazette appeared both in the text and as separate plates or planches. The plates were done in the pochoir (hand colored stencil) process and are highly coveted as decorative prints.
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