SOUTH WESTERN HOTEL SOUTHAMPTON UK 1930s DECO BROCHURE

For those interested in items related to Southampton, England, or collectors of old hotel brochures and other ephemera, or those who appreciate Art Deco-era graphics, up for auction is an 8-page brochure, with a cut-out on the front cover, for the South Western Hotel, Southampton, a listed Victorian-era structure that is probably best known for its connection to the Titanic, since many of the people who took that ill-fated maiden, and final, final voyage of the ship in 1912 stayed at the South Western Hotel before embarkation. The hotel doesn't exist as a hotel anymore -- see below -- but from the looks of this elborate, beautifully designed brochure, it was certainly a top-notch AAAA hotel to stay at in that port city on Britain's southern coast.

As you can see, the cover really is lovely, with its geometric, Deco-style, elongated octagon-shaped cover which features an off-center octagonal cutout at the top left through which a line drawing of the very traditional-looking hotel -- quite at odds with the brochure's modern design -- can be seen. Also on the front, at the bottom right, is a Victorian-era crest, presumably of the hotel or of the Empire group of hotels, of which the South Western Hotel was one, that has a crown at the top, a bright shining sun with many rays at the center, and four banners around the orb with
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