Vintage 1940's/1950's Kool Cigarettes Penguin Litho Tin Metal Wall Basket Sign

Vintage 1940's/1950's tin metal wall or counter retail, deli, smoke shop store bin basket match holder embossed with a penguin sign - "Light Up A Kool, Matches, Smoke Kool Cigarettes For That Clean Kool Taste!". This all metal advertising premium promo promotional sign has great green, black, yellow, red and white colors and embossed raised graphics of a penguin lighting a cigarette. It measures 8" tall by 7 1/4" wide by 4" deep. It has a factory perforated bottom as pictured. It has five factory holes on the back panel for wall mounting or it can sit on a countershelf, bar, counter, table, shelf, etc. It probably held complimentary give-away matches or matchbooks. There is a "cents" sign in red so the matches may have been for sale. It shows use and storage wear as pictured. It displays beautifully with great patina. It is a great item for the garage, bar, game room or man cave. It is sold as is and as pictured with returns not accepted. $12.00 postage.