VTG 1950s Borden ELSIE & ELMER cow picnic tablecloth

True vintage 38" x 58" cotton tablecloth featuring the Borden spokescattle: Elsie the Cow, her husband Elmer the Bull, and their children Beulah and Beauregard having a picnic BBQ. Bright red/blue/yellow/brown screen-printed design (15" repeat).

The bright red border goes all along both of the long sides (unhemmed selveges) while the short ends are machine hemmed with red thread.

This was likely 1950s fabric designed to be purchased by the yard to make a tablecloth of any length. I acquired it from an elderly lady with TONS of fabric in her basement. It appears to be in excellent unused condition --- no stains, fading, tears, or holes.

"Elsie the Cow was created in the 1930s to symbolize the Perfect Dairy Product , and she remains among the most recognizable product logos in the United States . Her husband is Elmer the Bull, who was later loaned to Borden's chemical division as the mascot for Elmer's Glue . Their offspring included Beulah, Beauregard (born 1948), and twins Larabee and Lobelia (born 1957)."

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