Wilton Morton Salt Pewter Plates - Set of 3
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This listing is for a set of three Wilton Morton Salt Pewter Plates. Purchased at an Estate Sale. I am not sure of the age. Wilton stamped on back with other stampings that I am not sure what they are or mean. Approximately 11" in diameter. Plates depict the 1914, 1933 and the 1968 Morton Salt girl. Good Condition. The 1933 plate is not as vibrant as the other two. Thanks for looking! is a little history: The Morton Umbrella Girl has been an enduring icon since she first appeared on our table salt packaging in 1914. In 1911, Morton's first advertising campaign for a series of ads in Good Housekeeping created the idea for the girl and her slogan, "When it Rains it Pours." One of the concepts presented to Morton was an image of a little girl holding an umbrella in one hand to ward off falling rain and a package of salt in the other hand that was tilted back with the spout open and salt running out.Morton loved the picture that expressed the Morton message -- that salt would run even in damp weather. But the copy that went with it, "Even in rainy weather, it flows freely," was too long. Morton felt it needed to be shorter and snappier.So the advertising agency came up with: "Flows Freely," "Runs Freely," "Pours" and finally, an old proverb, "It never rains, but it pours." The adage was rejected for being too negative. A more positive
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