B. J. Summers’ Pocket Guide to Coca-Cola 2nd Edition

No other single product has captured the heart of the American public like Coca-Cola. We all have memories that relate to this magic el ixir. It might be a high school ball game with popcorn and Coke, or a date at the local dri ve-in sharing a cherry Coke. Ever since the days of Dr. J .S. Pemberton and Asa Griggs Chandler, Coca-Cola has provided us with America's favorite soft drink. And even though it has been with us over a century, its closely guarded formu la has changed little. That is an unusual accomplishment especially for a product that has affected our entire culture.

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Table of Contents:

COVER

CONTENTS

ACKNOWLEDGMENTS

PRICING

SIGNS

CALENDARS

TRAYS

PAPER GOODS

FANS

POSTCARDS

ADS

BOTTLES

GLASSES

CHINA

MIRRORS

THERMOMETERS

CARRIER

VENDING MACHINES

COOLERS

COOLERS

RADIOS

CLOCKS

OPENERS

KNIVES

ASHTRAYS

LIGHTERS

MQATCHES

COASTERS

MENU BOARDS

DOOR PUSHES

TRUCKS

TOYS

GAMES

JEWELRY

CLOTHING

SANTAS

MISCELLANEOUS