1936 OCTOBER CONSUMER’S RESEARCH BULLETIN VOL III NO. 2 WASHINGTON NEW JERSEY

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1936 OCTOBER CONSUMER’S RESEARCH BULLETIN VOL III NO. 2 NEW SERIES. WASHINGTON, N.J. VOL. 6 NO. 1 OF THE GENERAL BULLETIN SERIES POOR CONDITION CONTENTS: OFF THE EDITOR’S CHEST WOMEN’S COATS FOR THE 1936 FALL AND WINTER SEASONS RESEARCH PROJECTS SUGGESTED AUTOMOBILE CARE AND MAINTENANCE HOME FIRE SAFETY THE ELECTRIC CLOCK ANTIFREEZE SOLUTIONS FOR AUTOMOBILE RADIATORS AUTO TOP DRESSING SOLE PROTECTORS RUBBER HEELS FOUNTAIN PENS OSTEOPATHY: CORRECTIONS AND ADDITIONS LEGAL INFORMATION FOR THE LAYMAN, BY WILLIAM S. WEISS CORRECTIONS SIGNS AND PORTENTS WOMEN’S COATS FOR THE 1936 FALL AND WINTER SEASON: FUR PRICES ARE FROM 10 TO 25 PERCENT HIGHER, WHILE WOOL FABRIC PRICES ARE 12 TO 15 PERCENT HIGHER THAN A YEAR AGO. INCREASED RAW MATERIAL COSTS HAVE RESULTED IN HIGHER RETAIL PRICES FOR THE SAME QUALITY GARMENT, AND THIS HAS MADE IT NECESSARY FOR STORES TO ENDEAVOR TO ‘TRADE UP,” I.E., PERSUADE CONSUMERS TO PAY HIGHER PRICES THAN THEY ARE ACCUSTOMED TO PAYING. FOR INSTANCE, RETAIL STORES ARE PLANNING THEIR FALL SALES CAMPAIGNS SO AS TO SELL FUR COATS AT PRICE LEVELS BETWEEN $125 AND $195 TO THEIR CUSTOMERS WHO IN PREVIOUS YEAR SPURCHASED FUR COATS AT $100 OR LESS. DRESSY COATS THE FABRICS OFFERED FOR DRESS COATS THIS SEASON VARY WIDELY IN THEIR CONSTRUCTION. MOHAIR YARN DECORATIONS USING KNOTS AND NUBS ( IRREGULAR YARNS ) CREATE A ROUGH SURFACE. THE EFFECT OF MOHAIR IS TO GIVE THE FABRIC A LUSTROUS OR SHINY APPEARANCE, BUT IN A NUMBER OF CASES THE KNOTS ARE LARGE AND PROTRUDE CONSIDERABLY ABOVE THE SURFACE. This Makes it necessary for the purchaser to compare carefully the various types of KNOTTY FABRICS FOR HERSELF, AND TO DECIDE WHETHER THE KNOTS ARE SO CONSTRUCTED AND SECURED THAT THEY MAY CATCH OR PULL OUT SO AS TO LEAVE HOLES OR MAKE THE FABRIC APPEAR SHABBY. SPORT COATS The most popular fabrics for use in sport coats are wool fleeces. The great majority of fleeces available are made off wool only. However, there are available in the stores a good many fleece coats which are mixtures, sold under a trademarked name formed by combining syllables from names of various fibers. In these cases there is no identification whatever of the percentage fiber content of the patented-name and “Secret” mixtures. Since there is no known method reliable in all cases for determining the exact percentage content of such mixtures to combat such a situation as this, the cloth manufacturers are in an excellent position to take advantage of the consumer and of each other, as well as of the retail store buyer, and to offer a fabric under the name of a fiber which may or may not be included, or may be present in only a trifling proportion. Recognizing this problem, the National Association of wool Manufacturers has taken steps to see if specifications and standards can be established which will make it possible to agree upon a uniform basis of description and provide some degree of check against misleading statements. There are five kinds of animal fibers which are commonly used in fleeces. These include Vicuna, Alpaca, Mohair, Llama, and Wool, of which the last is by far the most common. Vicuna is so scarce that a fabric made entirely of the fiber costs $65 a yard at retail. A 100 percent vicuna coat commands a price of $250 or more in better stores. Thus when one is offered a “beautiful vicuna” coat for $100, a little hesitation is well advised. Fleece fabrics made by S. Stroock & Co. and carrying their label can generally be depended upon. The Worumbo Company also makes a line of high quality fleeces and other coatings. The majority of good tweeds will be found to contain 100 percent wool. FUR COATS In order to assist the trading-up policy of stores and to fit in with fashion trends, fur coats for fall have been extensively dyed. New shades of gray and brown are o... read more

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