1955 Sitterle Ceramics INDUSTRIAL DESIGN mag Raymond LOEWY Student TOY Projects

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INDUSTRIAL DESIGN 2: April 1955 Sitterle Ceramics; Citroens; 3-Wheelers and Minis from Europe; Danish Silver; Student Toy Projects; Raymond Loewy Cartoons � � Jane Fisk Mitarachi [Editor]: INDUSTRIAL DESIGN 2. New York: Whitney Publications, Inc., April 1955 [Volume 2, Number 2]. Original Edition. A very good original magazine whose waviness refuses to allow it to lay flat, with the fore edge curling upward from improper storage. otherwise a nice early copy of this influential design journal.9 x 12 magazine with 124 pages and illustrated throughout and printed on different stocks � and an amazing variety of editorial content. here is what the publishers wanted this magazine to accomplish: "A bi-monthly review of form and technique in designing for industry. Published for active industrial designers and the design executives throughout industry who are concerned with product design, development and marketing."� This magazine celebrates � all the best of modern American industrial design. � Includes many examples of furniture, ceramics, housewares, appliances, automobiles, buildings, � radios, projectors, televisions, and many other objects designed for the burgeoning postwar middle class. � Contents include: The El Comes Down Frames for Fiberglass Displays The Story of Rubbermaid Products Men and Machines: Computers REdesign: dome-shaped barn REdesign: lotion dispenser, portable lock, micro switch and Citroen suspensions Motor Sports Show: 3-Wheelers and Minis from Europe! what are the best materials for cooking utensils? Exhibitions: Danish Silver in the USA and American Designs in Paris: work by Georg Jensen, Henning koppel, Magnus Stephensen, Student Toy Projects Sitterle Ceramics Lunge by Loewy: cartoons by Raymond Loewy Design Review: Applaince controls, furniture, ceramics, housewares, appliances, automobiles, � radios, projectors, televisions, and many other objects Housewares Appliances Perspective; a new system for designers by Jay Doblin Technics Manufacturers Literature and Calendar Here is former ID editor Ralph Caplan's recounting the magazines birth: � "Fifty years ago, the publisher Charlie Whitney ran into Henry Dreyfuss. 'Henry,' he said, 'I'm about to publish a magazine for industrial designers.' 'Wonderful,' Henry replied. 'There are 14 of us.' Caplan remembered, "I.D. was not begun as a magazine for industrial designers, but as a magazine for anyone who had a stake in design and cared about it. This allowed a great deal of editorial latitude."� In DESIGN LITERACY � (Second Edition, Allworth Press), � Steven Heller wrote an essay describing the historical significance of � Industrial Design magazine: “Industrial Design was the brainchild of publisher Charles Whitney, who also published the successful Interiors. In 1953 he was convinced by his friend and advisor George Nelson that the time was right to introduce a specialized periodical devoted to practitioners of this burgeoning field. Interiors was already featuring its own industrial design column that had evolved into a discrete section, which Whitney realized had commercial potential as a spinoff. Interiors was also so beautifully designed that Industrial Design could have no less the visual panache of a coffee table book/magazine, replete with foldouts and slipsheets, not unlike the legendary design magazine Portfolio, published between 1949 and 1951. To accomplish this an eminent art director was sought. This was the age of great magazine art directors -- including Alexey Brodovitch, Alexander Liberman, Otto Storch, Cipe Pineles, and Alan Hurlburt -- and Whitney fervently believed that a magazine's design would be the deciding factor in its success. Hence Lustig was entrusted with considerable authority to design the magazine as he saw fit.” “On the editorial side, however, Whitney decided to take a calculated risk by promoting two young Interiors associate editors to co-editors of Industrial Design. Jane Fisk (now Jane Thompson of the architectural firm Thompson & Wood in Cambridge) and Deborah Allen may have been in... read more

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