April 12, 2024
1967 Olle Eksell CORPORATE DESIGN PROGRAMS rare Swedish Graphic Identity Book
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CORPORATE DESIGN PROGRAMS by Olle Eksell 1967 First Edition 96 pages and approx. 75 black and white illustrations Olle Eksell: CORPORATE DESIGN PROGRAMS. London/NYC: Studio Vista/Reinhold, 1967. First English edition. Quarto. Thick printed wrappers. 96 pp. Well illustrated in black and white. Light scratches to cover panel. Former owners bookplate on half-title page. Interior unmarked and very clean. A nearly fine copy of this uncommon edition. � 6.75 x 8 softcover book with 96 pages and approx. 75 black and white illustrations. Beautifully printed in the Netherlands by N. V. Drukkerij Koch en Knuttel, Gouda. � Olle Eksell (1918-2007) was a distinguished Swedish graphic designer best known for his iconic Mazetti Cacao Eye design, a pictogram for the chocolate and confectionary manufacturer that was said to have boosted the company's sales. His innumerable awards over the years include The Advertising Association of Sweden's Platinum Egg in 1985 and an Honorary Professorship from the Swedish Government in 2001. This smart little compendium is stunningly thorough and breathtakingly simple in its approach to corporate design. Sections include Point, Line, Layout, Character, Basic Shapes, Picture, Creation of a Design Program, Corporate Image Communications, Logotype, Typography, Trademark and Typography, Relationship between Logotype
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