Ross Anderson and Frederic Schwartz were commissioned to design tablewear for the Swid Powell group. These pieces are so well regarded that Yale University held an exhibition, "The Architectâe(tm)s Table: Swid Powell and Postmodern Design" celebrating the Swid Powell Collection. The company, founded in 1982 by Nan Swid and Addie Powell, produced innovative housewares designed by the foremost architects of the time, including Frank Gehry, Zaha Hadid, Anderson and Schwartz, Robert and Trix Haussmann, Stephen Holl, Richard Meier, Robert A. M. Stern, Stanley Tigerman, and Robert Venturi, among others. Its blend of architecture, fashion, and decorative arts made it arguably the most important American design undertaking of the 1980s. Through meticulous research and marketing, Swid Powell helped architect-designers transform their ideas into finished objects. The company made progressive architecture accessible to a wider audience, introducing a generation of consumers to high-quality, well-designed tablewares. The marketing of Swid Powell was crucial to its success: novel advertising campaigns, bold graphics, and the role of famous architects helped solidify the prestige of the brand. Within the architectural community, Swid Powell had a lasting impact as its efforts inspired many architects to reevaluate their own relationships to decoration and fostered a trend of architect-designed housewares that continues to this day.The plate measures 12 inches across and was possibly designed as a charger. It is exactly as pictured. We welcome any questions or comments. PLEASE WATCH FOR MY OTHER LISTINGS FROM THIS COLLECTION WHICH INCLUDE 12" PLATES AND CUPS AND SAUCERS BY MANY OF THE ARCHITECTS LISTED ABOVE. GOOD LUCK BIDDING AND THANK YOU FOR LOOKING! BUYER PAYS SHIPPING & INSURANCE ($14.99). INSURANCE IS NOT OPTIONAL.
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