March 11, 2024
Coca-Cola Antique newspaper printing plate c. 1938-1940
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This Printing plate is a picture of one of the collectable Coca-Cola ladies with the heading, "AT HOME... THE PAUSE THAT REFRESHES". Our pretty lady is relaxing from her housework in an easy chair with a Coke in hand. In the back ground is her step ladder with her cleaning rag. The foreground shows the $.25 six-pack that came to market c.1938. The caption says, 'In the midst of household tasks you need a pause. With a frosty bottle of ice-cold Coca-Cola from your refrigerator you canmake that pause the pause that refreshes. And a six-bottle carton of Coca-Cola is so easy to buy from your dealer.' Down at the bottom in small print is WS-309-91. The address and phone number have been cut out for reuse by the printer.I have for sale a small collection of printing plates I estimate to be from c.1938-1940. The backs are made of lead with a copper plated face. They came from an estate sale in central Indiana. The previous owner worked at a Coca-Cola plant and often was asked to take things to the city dump at the end of the road near his home. These obviously didn't make it to the dump. A senior printer told me usually these were either trashed or melted down and the lead and copper were reused to make other printing plates. Some of the larger plates in my collection have been tacked to ¾" boards to be placed in a printer's drawer for
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