ELIZABETH TAYLOR CLEOPATRA ON WAR SHIP ROME TEST 1962
Pricing & History
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When the film was restarted in Rome in 1961, she had earned well over $2 million. After a lengthy $50 million lawsuit brought against Taylor and Burton by 20th Century Fox in 1963 and a countersuit filed by Taylor, the studio finally settled with the actress in 1966. Her ultimate take for the film was $7 million. * In 1966, ABC-TV paid 20th Century-Fox a record $5 million for two showings of the film, a deal that finally put the picture into the black. * Martin Landau was booked to play Euphranor, but when they could not find anyone to play Ruffo, Landau was recast * Marlon Brando was sought for the role of Marc Antony but was attached to Mutiny on the Bounty (1962). * Originally Cleopatra was envisioned as a modest $2,000,000 project starring Joan Collins. However, once Elizabeth Taylor was cast, the film was transformed into a giant epic. * This film has been cited as one of the factors that brought an end to the Italian-made "sword and sandal"/"mythological muscleman" epics that had been popular since the late 1950s. Specialized suppliers raised their prices for goods and services supplied to this production. The higher prices were beyond the budget of Italian producers so production values for their films dropped and audiences declined. * Twentieth Century Fox was in financial trouble in the late-1950s due to disappointing box
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