Huge Collection for Sale" 1968 SCHLITZ BEER Tap Handle Light Up Chrome & Acrylic

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BeerTimeSigns has just purchased a huge SCHLITZ BEER COLLECTION from a gentleman who was a collector for the past 45 years! The collection consisted of 1,000's of items, including motion signs, neon & florescent, tins, advertising, tap handles, trays, cans, bottles, smalls, etc. The amount of items is over whelming! We will be listing a majority on eBay in the upcoming weeks. Please send us an email if you are looking for anything in particular. "SCHLITZ The Beer That Made Milwaukee Famous". Up for auction is a great looking 1968 Schlitz chrome and acrylic lite up tap. The tap is complete in that it includes the power sorce which is often lost. The tap is approx 6" x 2". It is a great dispay item. Thank you for your time and interest and remember to check out out store for more great items. The Joseph Schlitz Brewing Company was an American Brewery based in Milwaukee, Wisconsin, and was once the largest producer of beer in the world. Its namesake beer, Schlitz , was known as "The beer that made Milwaukee famous" and was famously advertised with the slogan "When you're out of Schlitz, you're out of beer". Schlitz first became the world's top beer producer in 1902 and enjoyed that status at several points during the first half of the twentieth century, exchanging the claim with Anheuser-Busch multiple times during the 1950s. The company was founded by August Krug in 1849 but acquired by Joseph Schlitz in 1858. Schlitz was bought by Stroh Brewing Co. in 1982 and subsequently sold along with the rest of Stroh's assets to the Pabst Brewing Co. in 1999. Pabst now produces Joseph Schlitz Brewing Company's former flagship brands including Old Milwaukee and Schlitz beer. Beginnings In Milwaukee, Schlitz was hired as a bookkeeper in a tavern brewery owned by August Krug. In 1856, he took over management of the brewery following the death of Krug. Two years after Schlitz married Krug's widow, he changed the name of the brewery to the Jos. Schlitz Brewing Co. The company began to succeed after the Great Chicago Fire of 1871, when Schlitz donated thousands of barrels of beer to that city, which had lost most of its breweries. He quickly opened a distribution point there, beginning a national expansion. Schlitz built dozens of tied houses in Chicago, most with a concrete relief of the company logo embedded in the brickwork; several of these buildings survive today, including Schuba's Tavern at the corner of Belmont and Southport. In 1873 Schlitz rejected a purchase offer from Tennessee brewer Bratton and Sons. Schlitz died May 7, 1875, when on a return visit to Germany; his ship hit a rock near Land's End, Cornwall, and sank. Control of the corporation passed into the hands of the Uihlein brothers, nephews of founder August Krug. When Anna Maria Krug Schlitz died in 1887, the Uihleins acquired complete ownership of the firm. Leader in the Industry The company flourished through much of the 1900s, starting in 1902 when the production of one million barrels of beer surpassed Pabst's claim as the largest brewery in the world. While Prohibition in the United States forced the suspension of alcoholic brewing, the company changed its name from Brewing Company to Beverage Company and adapted its slogan to "The drink that made Milwaukee Famous." After prohibition ended, Schlitz again became the world's top-selling brewery in 1934. In 1953 Milwaukee brewery workers went on a 76-day strike. The strike greatly impacted Schlitz's production and allowed Anheuser-Busch to surpass Schlitz in the American beer market. The popularity of Schlitz's namesake beer, along with the introduction of value-priced Old Milwaukee allowed Schlitz to regain the number one position. Schlitz and Anheuser-Busch would continue to compete for the top brewery in America for years. Schlitz remained the No. 2 brewery in America as late as 1976. Decline in Status and Sale to Stroh Faced with a desire to meet large volume demands while also cutting the cost of production, the brewing process for Schlitz... read more

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