Original Vintage HERMES GOLF Glove ad 1928 Linen-backed

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An original Linen-backed Hermes golfing ad! Title: Hermes, 24 Rue Faubourg St Honore Paris Date: March 1928 Size: 16 x 11.75 with 0.5 inch more margins of linen-backing Paper type: Magazine slick Printing method: Offset ___________________ Description An original linen-backed Hermes leather-goods and golf accessories ad, circa 1929 In 1837, Thierry Hermès first established Hermès as a Parisian harness workshop. His goal was to create the finest wrought harnesses and bridles for the carriage trade. Hermès son, Charles-Emile Hermes moved the shop in 1880 to 24 Rue Faubourg Saint-Honoré. It is here where Hermes the Brand was born, with the introduction of saddlery and retail sales. In 1900, the company offered the first bag the 'haut � courroies', specially designed so that riders could carry their saddles with them. After Charles-Emile Hermes retired from the company, his sons Adolphe and Émile-Maurice took leadership and renamed the company Hermès Frères. Through the 1920s, Émile-Maurice took control as sole head of the business and concieved a new accessory collection. Hermès introduced their first leather garment, a zippered golfing jacket for the Prince of Wales. After its exclusive use of the zipper, the mechanism was nicknamed fermature Hermès. In 1922, the first leather handbags were introduced. In 1924, Hermès expanded into the United States, and opened two shops in French resorts. In 1929, the first women's couture apparel collection was previewed in Paris. During the 1930s, Hermès produced some of its most recognized original goods. In 1935, the leather Sac � dépêches (the "Kelly Bag") was introduced, and, later in 1937, the Hermès carré (scarf) was introduced, Jeu des Ombinus et Dames Blanches. In 1938, the Chaîne d'ancre bracelet and the riding jacket and outfit joined the classic collection. In 1949 the first perfume was produced, Eau d'Hermès. During his management, Émile-Maurice summarized the Hermès philosophy as "Leather, sport, and a tradition of refined elegance." Robert Dumas-Hermès succeeded Émile-Maurice after his death in 1951, working in close collaboration with brother-in-law Jean-René Guerrand. The company also acquired its 'duc carriage with horse' logo and signature orange boxes. In 1956, a photo of Grace Kelly carrying the Sac � dépêches bag appeared in Life: The company renamed it the "Kelly Bag," and it became hugely popular. By the late 1950s, the Hermès logo reached renown status. In the 1960s, Hermès re-entered the U.S. market by offering its silk ties at Neiman Marcus department stores. But in the 1970s, Hermès' financial sucess dwindled, in part, because Hermès aimed to use only natural materials for its products rather than lower cost Man-Mades. Jean-Louis Dumas-Hermès (son of Robert Dumas-Hermès) became chairman in 1978, concentrating in the areas of silk, leather, and ready-to-wear. Dumas brought in designers Eric Bergére and Bernard Sanz to revamp the apparel collection, which were subsequently dubbed "a snazzier version of what Hermès has been all along". Tableware became one of Hermès' most promising business subsidiaries for the 1990s. The company also took to releasing two new scarf collections each year throughout the 1990s, some of which were limited designs. By the late 1990s, Hermès continued to extensively diminish the number of franchised stores and opening more company operated boutiques. After twenty-eight years of leadership, Jean-Louis Dumas-Hermes, the fifth generation Hermès leader, finally retired from his family's company in January 2006. Patrick Thomas became the first non-Hermès to helm the company. As of 2008, Hermès has 14 product divisions encompassing leather, scarves, ties, menswear, women's fashion, perfume, watches, stationery, footwear, gloves, enamel, art of living, tableware, and jewelry. The use of high-quality materials and fine hand-craftsmanship have earned Hermès goods the reputation as "the height of luxury with a nod to the house's equestrian heritage." Item ... read more

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