April 23, 2024
The Phantom Comic Strip Wood Ad Mat-7/20/51-Rare
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The Phantom Comic Strip Wood Ad Mat* from 07/20/51 Wilmington Morning Star. These wood ad mats were usually thrown away after they were used and are EXTREMELY rare. See pictures for storyline and condition. Any black smudges you see are ink. *What the heck is a Wood Ad Mat? "WOOD AD MATS" are really Molds/Lead Forms that were intended to have molten lead poured into to them create castings, and then discarded. This was the way that Newspaper ads, press book Ad Mats and various publications were produced up until the mid 1960's. Most newspapers were done via letterpress printing and utilized what is called hot type. The lead was melted and then used to type out words and imprint pictures. Pictures were usually in the form of one of these molds, which is composed of a wood fiber material specially, designed to accept the molten lead. Once cooled the casting was secured in the desired position in the letterpress, inked and paper placed on top of the lead casting. The press was then brought down under pressure and 'whala' a spiffy comic strip or story or ad! Electronic typesetting made this process obsolete over 40 years ago! Today's computers and technology make this process extremely efficient. The Extremely Fine artwork in this is just incredible! The picture just does not do it justice at all.
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