R&L Astro Nits Cereal Premiums Cracker Jack Toys 1960's

Pricing & History

Sold for
Start Free Trial or Sign In to see what it's worth.
Sold Date
Source eBay

18 Vintage R&L Cereal Premiums / Cracker Jack Toys - Astro Nits - 1960's! Description: These Space Nits were used in Australia as a cereal premium in the late 1960's or early 1970's. They were manufactured by the Australian company R&L (Rosenhaim and Lippmann) who made some of the most creative and sought-after cereal premiums ever. Their plant was located in Melbourne, which is the capital city of the state of Victoria, in Australia. The company produced cereal premiums mainly through the 1960's and 70's. In the late 1970's, the company was sold, and relocated to Mexico. The individual Nits were inserted into Kellogg's cereals like CoCo Puffs, Frosties, Honey Smacks, Froot Loops, Riciciles, Lettabits, Strawberry Pops, AppleJacks, Puffa Puffa Rice, Corn Pops and Sugar Smacks in Australia. (I have included a picture of the back of the original Froot Loops cereal box below so you can see how they were advertised - NO CEREAL BOX IS INCLUDED IN THIS AUCTION.) The Nits are pictured and described in the OUTSTANDING book by Craig L. Hall, "Breakfast Barons, Cereal Critters, and the Rosenhain and Lipmann Legacy." WAS ALSO A CRACKER JACK TOY: These Nits were a Cracker Jack premium in the USA in the early 1970's. An article in the Chicago Tribune Sunday Magazine in April 1972 indicated that the Nits were current Cracker Jack prizes at the read more

Items in the Price Guide are obtained exclusively from licensors and partners solely for our members’ research needs.

Flag item for content or copyright

If this item contains incorrect or inappropriate information please contact us here to flag it for review.

If you are the originator/copyright holder of this photo/item and would prefer it be excluded from our community, contact us here for removal.