REAL 1938 AUTOGRAPH, JOHNNY, (CALL FOR PHILIP MORRIS!).

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  • Item Category: Books, Paper & Magazines
  • Source: eBay
  • Sold Date: Nov 28,2007
  • Channel: Online Auction

THIS IS AN ORIGINAL PROGRAM FOR THE JULY 19, 1938 PRESENTATION OF : "JOHNNY PRESENTS THE PHILIP MORRIS RADIO PROGRAM".

IT IS AUTHENTICALLY SIGNED IN PENCIL BY JOHNNY ROVENTINI, WHO PORTRAYED THE DIMINUTIVE BELL-HOP WHO BEGAN EVERY SHOW WITH HIS FAMOUS "CALL FOR PHILIP MORRIS! ".

THE CENTER FOLDOUT SHOWS THE CAST, AND DECLARES: "CALL FOR PHILIP MORRIS, AMERICA'S FINEST 15 CENT CIGARETTE".

THE REVERSE IS THE SHOW'S PROGRAM, WHICH FEATURED ORCHESTRA LEADER, RUSS MORGAN AS THE MUSICAL DIRECTOR.

THE LOWER HALF OF THE PROGRAM PROCLAIMS:

SCIENCE PROVES AN AMAZING DIFFERENCE IN PHILIP MORRIS.

TESTS BY A GROUP OF DOCTORS PROVED CONCLUSIVELY THAT ON CHANGING TO PHILIP MORRIS, EVERY CASE OF IRRITATION TO THE NOSE AND THROAT, DUE TO SMOKNG, CLEARED COMPLETELY OR DEFINITELY IMPROVED.*

IT IS SIGNIFICANT THAT THE SWING TO PHILIP MORRIS IS AMONG THOSE MEN AND WOMEN WHO SEEK THE FULL ENJOYMENT OF RICH DOMESTIC AND IMPORTED TOBACCOS, UNHAMPERED BY THROAT IRRITATION.

IT'S NOT ONLY GOOD JUDGEMENT TO SMOKE PHILIP MORRIS --- IT'S GOOD TASTE TOO!

*REPORTED IN LEADING MEDICAL JOURNALS. NAMES ON REQUEST.

( HOW TIMES HAVE CHANGED ON THESE MEDICAL ENDORSEMENTS! ).

THE PENCILED AUTOGRAPH OF JOHNNY ROVENTINI IS ABSOLUTELY GUARANTEED TO BE GENUINE.

A WONDERFUL PIECE OF NOSTALGIA FROM THE 1930'S, IN EXCELLENT CONDITION.

DON'T MISS THIS ONE.

THANK YOU FOR LOOKING.

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