THE BRITISH TOY BUSINESS 1700-PRESENT - ILLUS HISTORY
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The British Toy Business: A History since 1700by Kenneth Douglas BrownHardcover, dust jacket, 6 3/8" x 9 1/2", 280 pages, new and in mint condition. Illustrated with eight pages of rare black-and-white photographs. From the dust jacket: At its height British toymaking was a significant industry, with famous names such as Britains and Meccano known throughout the world. While in essence a specialised form of small-scale engineering, its products and market have always been unique, reflecting the current priorities of both parents and children. Yet, while individual toys and marques have been catalogued extensively, no previous history of toymaking as a whole exists. The British Toy Business provides a fascinating example of the development of a specific industry over a period of 300 years. Many early early toys were home-made. From the eighteenth century, with its growing recognition of children as something other than small adults, date the beginnings of specialised toys, usually produced by small workshops and sold by street-sellers. The nineteenth century, with its industrial growth and middle-class prosperity, saw an expansion of toymaking. The early twentieth century and the years between the wars saw the heyday of firms such as Hornby and Britains, yet British toy makers failed to solve a number of fundamental problems. Marketing
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