April 25, 2024
VINTAGE HOMER LAUGHLIN CHINA GOLDEN WHEAT SERVING TRAY CREAMER AND SUGAR BOWL
Pricing & History
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In the 1950s Duz Detergent began a promotional campaign which involved including a piece of 22K gold-trimmed Golden Wheat dinnerware in each box of laundry soap. They began this promotion to gain sales over Tide detergent. Each month an additional plate, bowl or serving piece was added to boxes of Duz, to entice customers to buy the soap in order to acquire the dinnerware. Duz detergent gained immense popularity for offering this promotion.The dishes were made by the Homer-Laughlin Company, one of the largest pottery companies in the United States from the 1920s to the present day.
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