Vintage Horlacher's Wooden Crate Allentown, Penna 454

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Horlacher, Allentown, Penna" Printed script inside oval “Premium Horlacher’s Quality - Favorite Beer Around Here - Allentown, PA Frederick Horlacher was born on December 3, 1840 in Wurtemburg, Germany. In 1865 his family emigrated from Germany to Philadelphia. Horlacher attended Pierce Pioneer College and learned to speak English in just six months. Originally a jeweler, in 1873 Horlacher and his family moved away from Philadelphia and opened a small hotel in Parryville. Some time later he started a small soft drink bottling operation in the basement of the hotel. It was so successful he established branches in Bowmans, Slatington, Bangor, Lehighton, Freeland, and Allentown, PA. Horlacher later added beer to his bottling lines. Having tremendous success with the beverage business, Horlacher took over the brewery formerly operated by J.J. Hottenstein at the northeast corner of 4th and Hamilton Streets in Allentown. In 1886, Horlacher’s son Fred H. joined the growing business. Fred H. convinced his father to close the satellite operations and centralize the entire business in Allentown. Around the turn of the century the family decided to change the name to the Horlacher Brewing Company. At their height Horlacher had 300 distributors and a fleet of 12 trucks but by 1977 the brewery was only operating two days per week. Parts of the read more

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