April 12, 2024
Vintage Traditional Mexican Calendar Art Jesus Helguera flor tapatia
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Hi! Thanks for checking this listing! "Flor Tapatia" by Mexican artist Jesus Helguera (1920-1971). This amazing calendar measures, 16" by 31" (litho 14" x 18.5"), Photo does not makes justice to the real paper (photo ouf of focus). Do not know exact printing date. Jesús first worked as an illustrator at the Editorial Araluce working on books, magazines and comics with many of his published works done in gouache. He became a professor of visual arts at a Bilboa Art Institute at the age of 18 and worked for magazines such as Estampa . Helguera was forced to move back to the Mexican state of Veracruz due to the outbreak of the Spanish Civil War and following economic crisis. Upon his arrival, mural making was en vogue and he was hired by Cigarrera la Moderna , a tobacco company, to produce calendar artwork printed by Imprenta Galas de Mexico . Much of his work reflected his own fascination with Aztec Mythology , Catholicism, and the diverse Mexican landscape. His paintings showed an idealized Mexico and it was his romantic approach that gave his paintings the heroic impact that eventually made him famous. In 1940, he created what is arguably the most famous amongst his paintings, La Leyenda de los Volcanes , which was inspired by the legend of Popocatépetl and Iztaccíhuatl . It was later purchased by Ensenanza Objectiva, a producer
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