April 23, 2024
Yummy 1950s COCO PALMS KAUAI +MAUI +KONA Hawaii Brochure Lyle Guslander Tiki Art
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Hard to find vintage Hawaii brochure for the "PALMS" Hotel Chain. c 1950s. Coco Palms Maui Palms Kona Palms all managed by Lyle Guslander.Very attractive illustrations and top notch coloration. Must be scarce example. We don't recall seeing this one before.Quote from UH School of Travel MGMT : Gus came to Hawaiʻi in 1947 to manage the Niumalu Hotel for Walter Child, Sr., but soon moved on to bigger things: Matson Navigation's Moana Hotel, the grand lady of Hawaiʻi . Not content to work for others, Gus borrowed $25,000 in 1953 to invest in his own hotel, leasing (and later purchasing) the Coco Palms Lodge on Kauaʻi . When he took over, the hotel had twenty-four rooms and two guests. Gus took a chance, hiring Grace Buscher to be the hotel's manager. The two of them became closely identified with the success of Coco Palms and they eventually married.As the Coco Palms became successful, Gus expanded his operations eventually acquiring hotels on Kauaʻi , Oʻahu , Maui and the Big Island of Hawaiʻi . With his growing hotel operations Gus recognized the need to develop a distribution system and, working with Myrtle Lee, he created Island Holidays Tours. The hotel and tour operations worked well together -- as Gus expected -- and Island Holidays became a respected and successful interisland hotel operator in Hawai'i. The success of the company
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