February 29, 2024
1937 Forest Fire Prevention Poster - James Montgomery Flagg + 3 Smokey Patches
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This poster has been in my possession since 1969 which pre-dates current forms of photographic reproduction. Prior to that date it belonged to a friend who had it since the mind 1950's. In 1937 President Roosevelt kicked off a national campaign to reduce the number of fires caused by people. With approximately forty million acres lost to fire each year across the nation, this campaign featured Uncle Sam as a forest ranger emphasizing people’s responsibility in protecting the forest. This poster was created by the noted illustrator James Montgomery Flagg who was famous for the Uncle Sam recruiting posters of WW1. This poster depicts Uncle Sam in a forest ranger uniform as he warns “Your Forests – Your Fault – Your Loss.” My research indicates that this was the first nationally organized fire prevention campaigns and pre-dates Smokey Bear by almost ten years. With the advent of the Smokey Bear program all other prevention programs were discontinued during or before 1944. This poster is 12’ by 18 ½”, is printed on poster paper and is in excellent condition.
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