February 29, 2024
Amado Gonzalez Wine Pamphlets - 1960's Western Savings
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Amado Gonzalez Wine Pamphlets - 1960's Western Savings Click Photos to Enlarge Description 4 items:CALIFORNIA WINE SELECTOR: 10 panels folds to 3 X 4.5" E55, Union printed, Wine Advisory Board. No date. VE2Dery tiny handling crease and tiny chip to back.CALIFORNIA WINE COOKERY & DRINKS, 88 Easy recipes; 24p. stiched, 5 x7; CWCO, No Union bug, Wine Advisory Board. Advertising premium for Western Savings. Some age toning, else fine.HOW TO MAKE PUNCHES..., 16p. 5 X 7, stitched E2D (2)HOW TO COOK WITH CALIFORNIA WINES, 16 p. 5 x 7, stitched E2DRare in excellent condition, these are three ephemera items designed by famed California artist Amado (also listed incorrectly as Armando) Gonzalez. His California posters created for Bank of America are very well known. This series, created for Western Savings, is less well known, although his work for the Wine Institute is probably his best. Posters from this serious run in the high hundreds, $1000+. The very same work, in pamphlet form, is on offer He was an artist all of his life. He began his career as a commercial artist, winning many awards in this field. Most notable were his illustration ads that ran nationally for Bank of America and his posters for the Wine Institute. In 1969 he did 69 paintings for the Sunday supplement of the Examiner/Chronicle (then known as the "California Living
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