April 25, 2024
14 MPC vintage plastic JUNGLE ANIMAL Figures - Exclusive Cereal Premium Colors
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1960s vintage plastic play set JUNGLE / WILD ANIMAL figures by MPC (Multiple Products Co.) in 54mm play set scale in exclusive cereal premium colors. These were widely marketed during the baby boomer era and an affordable alternative to the more expensive Marx figures of the time. Sold and distributed in a variety of Jungle play sets (among them a King Kong play set), in bags, and as cereal premiums their popularity has grown over the years both as nostalgia and because of the wide variety of colors and unlimited shades these were made in, with some being less common or scarce. As I understand it some companies conducted studies to see what colors were appealing to children and hence the unpopular, such as green, and were discontinued or much scarcer (white seems to be the rarest), while others were exclusive to cereal premiums (blaze orange, purple, and canary yellow - red & blue as well, but with all the shades that exist of these 2 colors it can be difficult to distinguish the cereal premium figures). This group includes 14 figures, all in exclusive cereal premium colors, and the 3 blue colored figures originated from the same group and are matched in shade making it reasonable that they are the blue cereal premium figures: AFRICAN ELEPHANT, GORILLA, and ALLIGATOR (Blue), HIPPOPOTAMUS, RHINOCEROS, BISON (Purple), HIPPOPOTAMUS,
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